Good better best: Pricing your products and service to emphasize value
Three-tiered pricing for products often means small-medium-large, but in services it means good-better-best. Find out how these service businesses use tiered pricing to benefit both buyer and seller. These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default coach ticket (good), pay for some extra leg-room by upgrading to "premium economy(link is external)" (better) or pay through the nose and buy a business class seat (best). With
How To Turn Social Media Into Business Media
Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business? If you're like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time? Recent studies reveal that the average American consumer spends about 5 hours per day on their mobile device, and half that screen time
Beyond the Tissue Plant – Essity’s Barton Facility on a Roll with Employee Satisfaction and Sustainability
You may have referred to it as the “tissue plant” in Barton, but making tissue is only one of the components of what leading hygiene and health company Essity provides, both locally and to its global customers.
Chelsea Kauchick
Cypress Creek Dental Brings Pearly Whites to the Shoals
“It’s all like an art, designing beautiful and unique smiles,” said Dr. Tia Kennedy, first-generation dentist and owner of Cypress Creek Dentistry. Dr. Kennedy was raised in Belmont, Mississippi and received a Bachelor's Degree with honors from the University of North Alabama in 2007. Dr. Kennedy later earned her Doctorate of Dental Medicine degree at the University of Alabama at Birmingham School of Dentistry in 2011 and purchased her practice, Cypress Creek Dental, in 2012 from Dr. Ted Harp. Dr. Kennedy
Anna Leigh Isom, Shoals Chamber Intern
The Business of Tailgating
Tailgating has become a popular pastime for sports fans and regular concert goers, making it a unique opportunity for businesses to reach out to people in their target audience. While you might think that tailgating doesn't work as part of your company's marketing strategy, you might be surprised at just how many different ways you can market your business at tailgating parties.
Hope Frederick
Is Your Business Among The Top 100 Most Searched For Local Businesses?
Thanks to the internet, consumer behavior has dramatically shifted over the past decade - especially when it comes to searching for local businesses.
Five Critical Questions To Ask About Your Business
As the owner of a small-to-medium size business, chances are good that you already spend you time answering countless questions every single day from employees, suppliers, customers, and prospects. The issue here is this - how much time to you spend asking yourself questions about your business?
Clint McLain Puts the Life into your Insurance
Through Liberty National, Clint has easily been able to succeed and provide others with their own personal success, and that’s what it’s all about for him. “The opportunity to protect lives is very rewarding. The first time you deliver a claim check, you realize how important the role we play in the community truly is,” said Clint. He knows that family is important and that you need to do everything in your power to protect them. Liberty National Life Insurance Company is more than just a business, and that
Anna Leigh Isom, Shoals Chamber Intern