On Another Note

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Monday, April 1, 2019
Take Chik-fil-A, for example. When the chicken chain first opened, the founder had a firm idea of what he wanted the experience of the restaurant's guests to be. Every cashier says something like "my pleasure" or "have a nice day". People crave this type of friendly encounter with customer service pros and will go out of their way to get it. But what about when customers aren't in the physical confines of your store? Then it pays to use digital marketing tactics that give your brand a personality. Make sure your company twitter account is interacting with people in a positive way, whether you're responding to requests or complaints or simply about promotions your business is running. Personalize your emails with a survey that shows that your brand truly wants to get to know the customer and their tastes. Read more
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