On Another Note

Ready for your close-ups? Why the star of your next business video should be you. No one knows your business like you do. While it may take some getting used to, you are your own best advocate and should be featured in your own business videos. People like to know who they are dealing with. The message you deliver is crucial to landing new clients and maintaining existing relationships. Identifying the purpose of the video will help you create a solid format. is the purpose to gain new clients, to inform

If you have a small business, you probably wonder from time to time whether you need an app. After all, you already have a website. Isn't that enough? We encourage local businesses in our community to keep up to date with technology — and for many, that now means having an app dedicated to your business. Take a look at some of the reasons to consider upgrading your tech and developing an app.

Tourism is a major industry and capturing your share of our local tourists will help your business thrive. The Chamber encourages you to stop in and learn more about our advertising tools that can help you succeed. Local sights, conventions, and activities draw visitors from across the country to the area each year, making it a market you should not overlook. The benefits to hotels, motels, and restaurants from tourism are easy to spot, but what about local shops and stores? We have designed some tips to

Take Chik-fil-A, for example. When the chicken chain first opened, the founder had a firm idea of what he wanted the experience of the restaurant's guests to be. Every cashier says something like "my pleasure" or "have a nice day". People crave this type of friendly encounter with customer service pros and will go out of their way to get it. But what about when customers aren't in the physical confines of your store? Then it pays to use digital marketing tactics that give your brand a personality. Make

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

Bowling is a lot of fun, and playing on a team with your friends can make it even more fun. All fun aside though, you can actually learn a lot about business from playing in a bowling league. Read on for some of the key lessons you can learn on the lanes.

Spas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service. Here's what your business can learn from these high-end service-orientated enterprises: