On Another Note

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Monday, April 15, 2019
Every business goes through similar stages, no matter which industry it operates in. Knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your current situation. Here's an overview of the primary stages of any business. Read more
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Tuesday, April 9, 2019
If your website analytics have been stagnant for a while, you may be wondering what you can do to boost your traffic. Is it time to give your website a new look? We believe in supporting local businesses, so we've put some thought into the matter. Take a look at 3 tips for determining whether it's time to update the look of your site. Read more
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Monday, April 1, 2019
Take Chik-fil-A, for example. When the chicken chain first opened, the founder had a firm idea of what he wanted the experience of the restaurant's guests to be. Every cashier says something like "my pleasure" or "have a nice day". People crave this type of friendly encounter with customer service pros and will go out of their way to get it. But what about when customers aren't in the physical confines of your store? Then it pays to use digital marketing tactics that give your brand a personality. Make sure your company twitter account is interacting with people in a positive way, whether you're responding to requests or complaints or simply about promotions your business is running. Personalize your emails with a survey that shows that your brand truly wants to get to know the customer and their tastes. Read more
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Tuesday, March 26, 2019
Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right. Read more
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Tuesday, February 26, 2019
They say that you only get one chance to make a first impression, and nowhere is that more important than in the retail industry. You'll need to draw customers into your store from the moment they step foot inside, and this requires care and attention to detail when planning the entrance to your shop. Here's what you'll need to consider. Read more
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Tuesday, February 19, 2019
Spas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service. Here's what your business can learn from these high-end service-orientated enterprises: Read more
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Monday, February 11, 2019
Have a great idea for a business? Wondering how to test out your product - without risking everything? If so, you might want to develop a minimum viable product (MVP) - a "version of a new product which allows a (development) team to collect the maximum amount of validated learning about customers with the least effort". Simply put, this approach to business testing puts products in the hands of end-users at the earliest possible stage with the goal of using 'early adopters' as real-life market testers. Traditional product development involves creating numerous prototypes and only launching the product once it's been perfected, while an MVP is designed to help you understand whether or not you should progress your product beyond the prototype stage. Read more
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Tuesday, January 22, 2019
If you want to get things done on a political level, sometimes voting isn't enough. You have to make your case directly to the people at or near the top. But what's the best way to do that? Most people who want to reach out to their elected representatives come up short for anything beyond writing the occasional letter to their congressional representative or senator, and many of them are at a loss for how to do even that. Getting your point across to powerful people is one of the ways we can boost our civic power, so it's definitely a skill worth learning. Here are some approaches that tend to work. Read more
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