WLX Radio Launches ''Tennessee Valley Weather''

LAWRENCEBURG, TN – WLX Radio, in conjunction with The Shoals Weather Group, has launched Tennessee Valley Weather, an all-local digital TV weather channel aimed at offering North Alabama and Southern Tennessee residents’ access to high quality and professional weather forecasts, up-to-the-minute severe weather information, and much more from the radio station’s new weather broadcast studio.

“Tennessee Valley Weather is truly the first of it’s kind operation in the United States where were a radio station works to make a major difference in not only informing the public of impending severe storms but also contributes data directly to the National Weather Service to assist in the warning process,” stated WLX Radio General Manager and TN Valley Weather Vice President Ben Luna.

Earlier this year the radio station, who operates transmitter sites in Lauderdale and Colbert Counties, purchased and installed a dual polarimetric doppler radar at the station’s Lawrenceburg studio building.  The radar is the fastest updating unit serving the region with ultra-high resolution data.  National Weather Services Offices in Huntsville and Nashville have a direct live link to the radar to assist in the process of warning severe storms.  The radar has helped to close a low atmospheric coverage gap over parts of the Tennessee River Valley since becoming operational during the summer.

“Radar is only part of the equation of helping folks during severe weather,” Luna said.  “It is a key tool, but you also need good people who are able to disseminate the data to the public in a calm and informative manner.”

Joining Luna, who is a former Huntsville television meteorologist and longtime area radio personality, are Shoals native Drew Richards and Birmingham native Fred Gossage.  Richards and Gossage launched Shoals Weather in 2011 and pioneered social media-based weather broadcasting.  The pair has covered every major severe weather threat to the Shoals area since starting their channel.

Access to the Tennessee Valley Weather Channel may be found on the organization’s website, www.tnvalleyweather.com, Facebook and Twitter pages @tnvalleyweather, or by downloading the group’s free mobile app, “Tennessee Valley Weather”, currently available in the Apple App Store or Google Play.

WLX Radio signed on in Lexington, AL in 1981 and currently operates a network of frequencies across the region including FM 98.3 from Killen and FM 103.5 from Muscle Shoals.  More information about the radio station is available on the station’s website, www.wlxonline.com.