SAFE - A New Chamber Initiative


CONTACT: Olivia Bradford, Shoals Chamber,, 256-764-4661
September 9, 2021

Shoals Chamber of Commerce Announces Funding Initiative for Local Entrepreneurs

THE SHOALS, ALA. - The Shoals Chamber of Commerce is proud to announce The Shoals Allocation Fund for Entrepreneurship (SAFE) – a new initiative to encourage entrepreneurship in The Shoals by providing funding to help with start-up fees incurred during the process. SAFE operates as a partnership with each of the four municipalities within The Shoals region to promote community involvement and generate engaged business owners.

This initiative is open to those who own a brick-and-mortar business, operate within the cities of Florence, Muscle Shoals, Sheffield, or Tuscumbia, and must be a new business rather than a franchise or secondary location. SAFE will provide a reimbursement for the Municipal Business License fee.

To build the funding for this initiative, The Shoals Chamber has designed and is selling “The Shoals- Live Local” baseball tees. One hundred percent of the proceeds raised from these shirts will go towards SAFE, and in so doing, will directly benefit our local business owners.

The shirts are available for purchase on the Chamber’s website for $30.00.

Those who wish to make direct donations to SAFE can do so by making checks payable to “Shoals Area Chamber Foundation attn: SAFE.”

For more information about the SAFE initiative, visit the Chamber’s website or contact Olivia Bradford, Director of Communications and Events, at

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About The Shoals Chamber of Commerce
The Shoals Chamber of Commerce is member driven, united, and committed to providing leadership and vision to promote positive economic growth and to enhance the quality of life for all Shoals citizens. Serving two counties, four cities, and nine townships, the Shoals Chamber of Commerce observes all local, state and federal laws which apply to a non-profit organization as defined in Section 501(c)(6) of the Internal Revenue Code. The mission of the Shoals Chamber of Commerce is to enhance the economic vitality of the Shoals through advocacy, connectivity, and education by acting as a bridge to an educated, productive workforce; an innovative, pro-business climate; and a connected diverse community. For more information, visit