Birthday Direct, Inc


Online Retailer

About Us

Birthday Direct was founded in November of 1995 by Sherri Ann Stout as the party division of a retail chain of children's gift stores known as Babies, Birthdays, & Balloons. The following year was launched. Since then, the company has experienced tremendous growth and become one of the leading Internet retailers of children's birthday party supplies, party favors, and decorations.

Birthday Direct strives to serve our customers with professional, courteous customer service and provide top quality birthday party supplies manufactured and distributed from our 57,000 square foot facility located in Muscle Shoals, Alabama, USA. Birthday Direct is a winner of the prestigious ''Best Customer Service Program'' award from the National Party Retailing Association.

At Birthday Direct, our mission is to set the standard of excellence in the party supply industry for customer service, product selection, and quality merchandise. We will continue to be successful in this mission by applying these guiding principles:

Hiring and developing employees of the highest caliber who will be loyal and dedicated.

Using our organization's combined talents to provide excellent service and satisfaction to our valued customers.

Maintaining business relationships with suppliers of the highest integrity and moral operating principles who dependably deliver high quality merchandise.

Continually offering our quality products and maintaining an ongoing search for innovative party products from across the globe.

Video Media


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Rep/Contact Info

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View Personal Bio
Sherri Ann Stout
CEO, President & Founder