Big River Broadcasting WQLT / WXFL / WSBM

About Us

Big River Broadcasting stands as a premier media powerhouse headquartered in Florence, Alabama, with a rich legacy dating back to 1973. Founded by the esteemed Florence native and visionary behind Sun Records, Sam Phillips, our company remains under the dynamic stewardship of the Phillips family.

At Big River Broadcasting, we boast a stellar portfolio comprising three top-tier radio stations, alongside comprehensive digital marketing solutions tailored for the Tennessee Valley region. Our terrestrial broadcast spans across 40 counties, extending our reach across Alabama, Tennessee, and Mississippi. Moreover, our online stream captivates audiences globally.

In addition to our broadcasting prowess, we offer an array of cutting-edge digital marketing services including CVV/OTT, Targeted Display, Geofencing, and Audio streaming. Leveraging innovative attribution measurement tools, multi-platform amplification strategies, original content creation, and state-of-the-art data-driven technologies, we empower businesses to flourish.

At the core of our mission lies a commitment to fostering local growth and prosperity. Proudly championing the ethos of being ''Live and Local,'' we are driven by a fervent dedication to nurturing business success within our community. At Big River Broadcasting, we are not just broadcasters; we are catalysts for progress, passionately dedicated to elevating businesses to new heights.