“There’s something here for everyone!” says Jeneen Stewart, co-owner of Royal Beauty & More Supply Store. Royal Beauty provides diverse beauty products and friendly service to everyone who walks in.

Originally from Gadsden, Alabama, Jeneen graduated from Gadsden State with her Nursing license. She moved with her husband to Florence in 2010. She now works as a nurse for the Colbert County School System. Jeneen had no idea that she would soon be a business owner as well. 

“One day my friend from back home, Anitra Mitchell, called me up and asked to do business together. It had always been a dream of ours to start a business together. She had the idea to start a beauty supply store here in Florence. I’m a nurse by trade so I was completely out of my element. I was hesitant at first, but Anitra said we would do this together and we made it work!”

During this past summer Jeneen and her husband looked at many locations until they finally found their spot on Darby Drive in Florence. From there, they hit the ground running and started creating their beautiful storefront.

Royal Beauty offers a diverse set of products from hair care to beauty. They offer lashes, wigs , accessories, makeup , hair care supplies and more! They offer products for both men and women to use and enjoy. 

When asked about their main focus for Royal Beauty, Jeneen said, “We want to be diverse as possible and provide something here for everyone. If we don’t have it, we’ll order it! We want to help our customers in any way we can to give them the best possible service.”