On Another Note

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

A popular business model among brands offering digital services, Freemium means giving something away for free while gating other, more valuable services behind a pay structure. If you've engaged with brands like Skype, Hootsuite, Evernote, or Spotify, you already have a good understanding of how this works. Learn the ins and outs of the Freemium business model. Different Freemium Structures Business owners who choose to offer Freemium services have multiple options when it comes to structuring their

If you're involved in the real estate market as an investor, agent, buyer, or seller, you likely already know that this is one industry that's in love with the latest technologies. From the latest apps to innovations in customer service, tech innovations have dramatically changed how Realtors do business. Here's our picks for the top 7 tech trends for real estate agents in our community:

Bowling is a lot of fun, and playing on a team with your friends can make it even more fun. All fun aside though, you can actually learn a lot about business from playing in a bowling league. Read on for some of the key lessons you can learn on the lanes.