On Another Note

If you have a small business, you probably wonder from time to time whether you need an app. After all, you already have a website. Isn't that enough? We encourage local businesses in our community to keep up to date with technology — and for many, that now means having an app dedicated to your business. Take a look at some of the reasons to consider upgrading your tech and developing an app.

Understanding SEO and how it pertains to your business goals will help you take advantage of search and drive more traffic to your website or page. Large and small companies will benefit from optimizing their online presence. By incorporating some of our easy tips, you can increase your company's ranking, resulting in more traffic and online sales.

Tourism is a major industry and capturing your share of our local tourists will help your business thrive. The Chamber encourages you to stop in and learn more about our advertising tools that can help you succeed. Local sights, conventions, and activities draw visitors from across the country to the area each year, making it a market you should not overlook. The benefits to hotels, motels, and restaurants from tourism are easy to spot, but what about local shops and stores? We have designed some tips to

Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are still losing clients, it is important to identify the reasons. We have identified some of the problems local businesses encounter when marketing to potential and existing clients.

If you're like many restaurant owners who think a menu is just a list of the food that you serve, you're not alone, but you're also misguided. There's a prevailing thought that even permeates some of the best restaurants in the country that simply typing out your options for food and beverages and calling it a day will get the job done. You may not realize that some dishes make you more money than others, and having a menu that's too extensive won't benefit you or your guests. We want to help by giving you

Every business goes through similar stages, no matter which industry it operates in. Knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your current situation. Here's an overview of the primary stages of any business.

If your website analytics have been stagnant for a while, you may be wondering what you can do to boost your traffic. Is it time to give your website a new look? We believe in supporting local businesses, so we've put some thought into the matter. Take a look at 3 tips for determining whether it's time to update the look of your site.

Take Chik-fil-A, for example. When the chicken chain first opened, the founder had a firm idea of what he wanted the experience of the restaurant's guests to be. Every cashier says something like "my pleasure" or "have a nice day". People crave this type of friendly encounter with customer service pros and will go out of their way to get it. But what about when customers aren't in the physical confines of your store? Then it pays to use digital marketing tactics that give your brand a personality. Make