On Another Note

Take Chik-fil-A, for example. When the chicken chain first opened, the founder had a firm idea of what he wanted the experience of the restaurant's guests to be. Every cashier says something like "my pleasure" or "have a nice day". People crave this type of friendly encounter with customer service pros and will go out of their way to get it. But what about when customers aren't in the physical confines of your store? Then it pays to use digital marketing tactics that give your brand a personality. Make

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

A popular business model among brands offering digital services, Freemium means giving something away for free while gating other, more valuable services behind a pay structure. If you've engaged with brands like Skype, Hootsuite, Evernote, or Spotify, you already have a good understanding of how this works. Learn the ins and outs of the Freemium business model. Different Freemium Structures Business owners who choose to offer Freemium services have multiple options when it comes to structuring their

If you're involved in the real estate market as an investor, agent, buyer, or seller, you likely already know that this is one industry that's in love with the latest technologies. From the latest apps to innovations in customer service, tech innovations have dramatically changed how Realtors do business. Here's our picks for the top 7 tech trends for real estate agents in our community:

Bowling is a lot of fun, and playing on a team with your friends can make it even more fun. All fun aside though, you can actually learn a lot about business from playing in a bowling league. Read on for some of the key lessons you can learn on the lanes.

They say that you only get one chance to make a first impression, and nowhere is that more important than in the retail industry. You'll need to draw customers into your store from the moment they step foot inside, and this requires care and attention to detail when planning the entrance to your shop. Here's what you'll need to consider.

Spas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service. Here's what your business can learn from these high-end service-orientated enterprises:

Have a great idea for a business? Wondering how to test out your product - without risking everything? If so, you might want to develop a minimum viable product (MVP) - a "version of a new product which allows a (development) team to collect the maximum amount of validated learning about customers with the least effort". Simply put, this approach to business testing puts products in the hands of end-users at the earliest possible stage with the goal of using 'early adopters' as real-life market testers.