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Shoals Chamber BLOG

Tuesday, January 29, 2019
How the talent shortage affects your kids

The talent shortage is affecting businesses across a variety of industries. As our world has moved firmly into the digital age, more and more businesses are looking to hire employees who have digital skills, including web design, digital marketing, social media and more. However, many businesses are finding that there just aren't enough job applicants who possess the required skills, resulting in a talent shortage.

Tuesday, January 22, 2019
How to make your point with our elected officials

If you want to get things done on a political level, sometimes voting isn't enough. You have to make your case directly to the people at or near the top. But what's the best way to do that? Most people who want to reach out to their elected representatives come up short for anything beyond writing the occasional letter to their congressional representative or senator, and many of them are at a loss for how to do even that. Getting your point across to powerful people is one of the ways we can boost our

Monday, January 14, 2019
How better schools can make us a better place to live and visit

The logic is sound: if our community is better educated, it's better for everyone, correct? Although it makes sense, the national tide of funding is actually flowing away from education in favor of other things. Programs are being cut, and students are receiving less academic and personal support than they have for years. Here's a simple fact:

Monday, January 7, 2019
David Aaker says we can be better people in business

David Aaker is well-known for his expertise in marketing and his ability to help businesses thrive and exceed their goals. His branding concepts, including identifying customer's interests and creating a community or story around those interests has made him an icon in the business world. In a constantly evolving marketplace, David Aaker's work can teach us to develop strong leadership in the workplace. Business owners of all sizes rely on Mr. Aaker's expertise and training to improve their marketing, but

Tuesday, January 1, 2019
Looking back: my biggest regret in business

​The Chamber provides resources to local businesses to help you succeed, with a focus on creating a strong thriving community. We encourage local entrepreneurs to stop in and get acquainted and learn more about what we offer. Sometimes learning from other's mistakes will keep you from having similar problems. Read more from Cindy and what she refers to when she looks back as her biggest regret in business: